“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”

Dieter Rams

Sophie Lovell’s comprehensive monograph on the highly influential product designer Dieter Rams, Head of Design at Braun 1961-95 and designer of Vitsœ furniture systems.

First published in 2011, the 2024 10th edition has a new cover design and an updated introduction & timeline.

Foreword by Jonathan Ive.