Qvest magazine

From issue 4 in 2002 until issue 14 in 2004 when this pioneering Berlin-based magazine had its throat cut for the first time, Sophie Lovell was architecture and design editor of Qvest. It was a great time for innovation in lifestyle publishing and the magazine managed to gain an international reputation on a shoestring budget thanks to a lot of effort and input by many talented and up-and-coming contributors, photographers and staff members. The daringly different spreads and cover artworks defied conventions and pushed boundaries – and not just in Germany. As a result Qvest was much imitated around the globe. It also won a whole bunch of Lead Awards and generally shook up the indigenous magazine industry – for a while at least.