Sophie Lovell is delighted and honoured to be featured in the new film “Rams” by the documentary filmmaker Gary Hustwit (“Helvetica”, “Objectified”, “Urbanized”). The film premiered in October 2018 and will be available on general release in early 2019.
“Rams includes in-depth conversations with Dieter, and dive deep into his philosophy, his process, and his inspirations. But one of the most interesting parts of Dieter’s story is that he now looks back on his career with some regret. “If I had to do it over again, I would not want to be a designer,” he said. “There are too many unnecessary products in this world.” Dieter has long been an advocate for the ideas of environmental consciousness and long-lasting products. He’s dismayed by today’s unsustainable world of over-consumption, where ‘design’ has been reduced to a meaningless marketing buzzword.
“Rams is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter’s philosophy is about more than just design, it’s about a way to live. It’s about getting rid of distractions and visual clutter, and just living with what you need.”
Rams, 2018, 74 minutes
Produced and Directed by Gary Hustwit
Original Music by Brian Eno
Featuring: Dieter Rams, Mark Adams, Fritz Frenkler, Naoto Fukasawa, Klaus Klemp, Ingeborg Kracht-Rams, Mateo Kries, Sophie Lovell, Dietrich Lubs
Executive Producer: Jessica Edwards
Director of Photography: Luke Geissbühler
Editor: Kayla Sklar
Additional Photography: Fred Burns, Gary Hustwit, Ben Wolf
Sound Recording: Mike Dielhenn, Luca Torrente
Titles and Motion Graphics: Trollbäck & Co.